Hello all,
Leanne and Belinda here from Saatchi & Saatchi.
Firstly we want to thank you for coming to us and giving us your invaluable feedback and advice about our presentation. We are currently looking at it and making changes in light of all your comments and we would like to ask for your help once again:
As some of you commented, the presentation as it stands does not offer any solution to the issues of marketing technology products differently to women (and men).
Do any of you have any ideas from either a consumer or marketing perspective of how we could advise technology companies to build a better relationship with women?
We are thinking about them as “The Golden Rules” of marketing to women. Our initial thoughts are
1. Make it fun
2. Deepen the dialogue – show that you understand women
3. Talk on a personal level - i.e. tell them what it can do (2000 photos)
If we could start a discussion on the this blog that would be fantastic!
Any help or advice would be gratefully received.
Many thanks,
Belinda and Leanne
