Hello all,
Leanne and Belinda here from Saatchi & Saatchi.
Firstly we want to thank you for coming to us and giving us your invaluable feedback and advice about our presentation. We are currently looking at it and making changes in light of all your comments and we would like to ask for your help once again:
As some of you commented, the presentation as it stands does not offer any solution to the issues of marketing technology products differently to women (and men).
Do any of you have any ideas from either a consumer or marketing perspective of how we could advise technology companies to build a better relationship with women?
We are thinking about them as “The Golden Rules” of marketing to women. Our initial thoughts are
1. Make it fun
2. Deepen the dialogue – show that you understand women
3. Talk on a personal level - i.e. tell them what it can do (2000 photos)
If we could start a discussion on the this blog that would be fantastic!
Any help or advice would be gratefully received.
Many thanks,
Belinda and Leanne
1 comment:
hi
I am not convinced a vastly different approach is needed. there is a tendency among tech companies to give all the freebies to guys and set them up as their "tech gurus". Girls who get freebies early on can also be helpful in spreading understanding of the technology.
making tech in a range of colours makes it more interesting to both genders. it should not be so reductive as pink for the girls...
ads for ipods have always featured people. ads for computers often have just the machine, or if there is a human in frame it will be a man in a grey suit. does the man in the grey suit even exist any more, and if he does is he who we need to focus on...? the end use might be a parent of either gender looking up a baby food recipe.
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